From Sydney to London and Madrid – Roamer is tapping new markets with strong partnerships
Although Swiss-made watches already enjoy an excellent reputation in the international watch business, the ambition to succeed as a globally renowned brand demands a few essentials: First, the collection must feature a clearly recognisable signature. Second, it requires a dedicated sales partner that invests its expertise and long years of building contacts with retail chains and independent retailers in the area. Roamer has now won the trust of many retail companies. This is due to the fact that a quality promise that begins in the design of the product, is cultivated over the entire production process and does not disregard customer and partner support will eventually determine brand prestige and thus people’s readiness to advocate these on the market. Thanks to excellent cooperation with international distributors, our collections – from Stingray to Pure – are in the show cases of selected top addresses in more than … countries.
Five snapshots – five success stories:
Moda Group PTY Ltd. / Australia
With the help of Moda Group’s excellent support, Roamer has managed to gain a foothold in the Australian market and get on board with one of the most important retail chains within a single year. Angus & Coote currently sell our collection in the 75 most important points of sale in Australian cities. The retail chain runs a total of 485 shops. There is therefore abundant potential for development.
Bestime Europe S.L. / Spain
Bestime Europe is an emerging Spanish retail company that both sells Roamer to discerning clients in eight of its own shops and represents Roamer as a sales partner in independent retail. Our collections are now represented in selected Spanish show cases by the world’s largest retail chain El Corte Inglés, where they are seeing a good turnover, particularly in the sports sector. Roamer will enrich a total of 30 shops with its prestigious collections by the end of 2011.
Inter-City Group / United Kingdom
Roamer as an elegant accessory for British style? The experienced Inter-City Group has achieved smooth market access for Roamer into the United Kingdom. Inter-City negotiated an excellent deal with the diamond and watch specialists Ernest & Jones to list our timepieces in the chain’s more than 190 shops.
Aventa Ltd. / Russia
As one of Roamer’s strongest partners, Aventa sells Quality Time in more than 16 of its own shops. Fourteen of the shops, which have specialised in the discerning wishes and expectations of its clients, are in prime positions in Moscow. Roamer is currently represented at 44 points of sale in Russia.
B & B Collection / Romania
B & B Collection is strategically expanding our networks in the Eastern European market. In Romania, the established sales company is working with skill and experience on the strategic marketing of the Roamer collection. By the end of the year, B & B Collection will have set up 15 addresses in addition to the current 30 shops.